VFX – What is it and Who Needs It2 min read

Have you ever wondered how your favorite superhero movie or animated movie is made? Visual effects or VFX artists use computer tools such as Blender and other video editing tools to create animation and add digital elements to enhance film quality. A VFX artist can create anything and make it look real using VFX. While the profession offers an incredible experience, aspiring creatives willing to enter this profession find it expensive. On the contrary, if you’re passionate about creating an entirely new universe with a tool that’s worth a few dollars, you’ll have a remarkable journey. Here are a few basics on VFX to help you get started.

What Is VFX?

Today, filmmakers use VFX or visual effects for just about every video. They create and manipulate on-screen imagery that doesn’t exist in real life. About a century ago, who would believe that we would create visuals with our imagination and make them look real? But, VFX enables filmmakers and VFX animators to create creatures, objects, environments, and even people. In the film industry, producers integrate VFX elements to create live-action footage using CGI or computer-generated imagery.
VFX artists create digitally-generate and photoreal imagery. To create these images and characters, VFX artists use various tools, presets, and techniques. Furthermore, they utilize their artistic skills to come up with concepts that don’t really exist. VFX is popular in live-action films, television shows, animated movies, and console gaming.
As technology reaches new levels of advancement, VFX tools are consistently improving. VFX artists use the latest technology and build computer-generated crowds, creatures, and stunt doubles. With VFX, your imagination can come to life. If you can think out of the box, you can create anything. This could be spaceships, a big wave, a fairytale castle, alien cities, or an entire planet.

Who Needs VFX?

Numerous professionals use VFX to create 2D and 3D compositing and creating computer-generated imagery elements. Here are some professions that utilize VFX the most:

• Effects technical director
• Compositing artist
• FX animator
• VFX artist
• VFX supervisor

Benefits of VFX in Production

Here are some benefits of VFX in film production:

1. Visual and Special Effects

VFX is not limited to explosions and is rather versatile. Visual effects have numerous benefits for video production, such as stylized video, live-action video, and realistically rendered CG projects. Also, visual effects can help give advertisements consumer appeal.

2. Generate Buzz with Brand Marketing

Attract potential investors and customers through animated marketing videos. Furthermore, animation enables you to visualize products using impossible shooting techniques. VFX in video marketing helps you save on expenses and gives you the capability to insert different elements.

3. Create Visual Stimulation

Visual and special effects are effective ways to develop emotional stimulation with the audience. According to research, our brain process images faster than text. Comparatively, it processes 60,000 times more images, and 90% of information that the brain saves is visual.